Mission

We are Eastbound, a small Asian-led clothing brand, and we’re proud to launch our first streetwear drop, HERITAGE a modern collection rooted in Asian heritage, blending traditional motifs with contemporary style.

Our mission is to create stylish, modern apparel for the youth — clothing that celebrates our heritage without falling into stereotypes or feeling outdated. We believe fashion can be a form of cultural expression that’s both rooted and forward-looking.

To give back to our community, a portion of all profits will be donated to local non-profit organizations.

Eastbound is more than just a brand — it’s a movement toward representation, respect, and reconnection with our roots.